The full interview, originally published in InStore magazine, is featured below.
Known for its high standards of quality and production of healthy food for all generations, Baby Food Factory, a member of the Nelt Group, has taken a step into a new category with the launch of Nutrino Lab Energy Boost. This all-natural line of energy snacks represents a fusion of nature and science, designed to provide a simple, functional, and accessible source of natural energy for everyday life.
We spoke with Marina Bulut, CEO of the company, about how the idea for this product came about, why innovation is essential, what the development process looks like, and what it means to produce food to the highest standards.
How did the development of the new Nutrino Lab Energy Boost line come about?
We all need energy—whether in our personal or professional lives. Since our mission is to bring naturally high-quality products into people’s everyday routines, the idea was born to offer energy that is not only effective but also natural, healthy, and tasty. That’s how Nutrino Lab Energy Boost was created—a snack that combines the power of natural ingredients, convenience, and nutritional value. It was developed through dedication, expertise, and a firm belief in uncompromising quality. The product delivers energy from nature to support both body and mind, and it’s an optimal snack solution for people on the go—at work, or during any quick break.
What makes these products innovative compared to what’s currently on the market?
This is a completely natural energy snack—free from added sugar, gluten, artificial colors, flavors, and preservatives—and 100% vegan. The innovation lies in the approach as well: we use plant-based sources of caffeine such as matcha, black tea, and guarana, combined with fruit to ensure balanced taste and nutritional value. The product comes in a convenient pouch format, ideal for on-the-go consumption. Each variant—Matcha Energy Boost, Plenty Energy Boost, and Strong Energy Boost—is designed to meet different energy needs throughout the day.
How important is innovation in the food industry today?
It’s critical—you simply can’t afford not to innovate or stay ahead of trends. Innovation is what separates top players from average ones. Competition is global, the market is more demanding, and consumers are better informed. They’re looking for lifestyle solutions, food quality, and dietary concepts. In our case, innovation means combining usefulness, functionality, and responsibility toward both health and the environment. Nutrino Lab Energy Boost is an example of how strategic thinking can create an entirely new category of functional products designed to meet the real needs of today’s consumers—to stay energized, focused, and balanced.
What is unique about the production of Nutrino Lab products?
At BFF, every product is made under the same conditions required for baby food production, which means applying the most advanced safety and hygiene protocols. Our production is highly automated and fully enclosed, eliminating external influence and ensuring complete process control. Our entire facility—including the R&D center and logistics corridors—is built to cleanroom standards, featuring air filtration systems that remove dust and other potential contaminants. This cleanroom technology, typically found in the pharmaceutical industry, operating rooms, and microelectronics, is a rarity in the food industry and reflects our conscious decision to set standards above the norm. For the end consumer, this means added safety and trust in what they’re consuming—because for us, quality and safety are never compromises, but the foundation of every product we make.
What are your plans for the future?
Our focus remains on further developing top-quality products that offer natural support to the human body. Nutrino Lab Energy Boost is proof that dedication, responsibility, and the power of nature can serve the modern lifestyle. At the same time, we continue to grow and improve our Nutrino brand, which remains the number one baby food brand in the market—strengthening its growth and the trust parents place in it every day.
