Purpose, Vision, Values

DEVOTED TO PEOPLE

BFF Corpo devoted to people

OUR PURPOSE

To pioneer innovative healthy food
of great taste for all generations.

OUR VISION

To shape the future of healthy food
around the world.

OUR VALUES

Purpose Vision Values winning mentality

Winning Mentality

We set ambitious goals and achieve results.

Purpose Vision Values care and development

Care and Development of People

We create a productive environment that encourages personal and team growth, promotes the organization's values and supports diversity.

Purpose Vision Values innovativeness

Innovativeness

We react quickly to new opportunities and challenges, we are open to changes in order to preserve our competitive advantage in the market.

Purpose Vision Values personal responsibility

Personal Responsibility

We treat our company with a full sense of ownership, take responsibility for our own actions and learn from mistakes.

Purpose Vision Values long term

Long-term Perspective

We make decisions that achieve a balance between short-term and long-term goals, with clear and transparent communication, taking into account the long-term consequences, sustainability and growth of our organization.