At an event held in Sava Center, we proudly introduced our long-term regional platform dedicated to preventing childhood obesity and promoting healthy eating habits from the earliest years.
The event brought together medical and business leaders, institutions, partners, and media representatives, all united around one shared goal: raising awareness and fostering responsibility for the health of future generations.
Darko Lukić, CEO of Nelt Group, opened the event by emphasizing the importance of the initiative and the company’s commitment to the health and well-being of the youngest generations.
We had the privilege to hear an insightful lecture from Dr. Dragana Atanasijevic, Specialist in social medicine, who offered a public health perspective on childhood overweight and obesity.
Two expert panels followed, moderated by Marija Kilibarda, bringing together regional experts such as Dr. Dušanka Novosel, Prof. Dr. Aspazija Sofijanova, Prim. Dr. Snezana Lesovic, Dr. Ivan Milovanović, and Prof. Dr. Snijezana Hasanbegovic.
Their discussions highlighted the importance of early education, proper nutrition, and collaboration between parents, professionals, and institutions because shaping healthier generations is a shared responsibility.
“As a company devoted to children’s nutrition and well-being, we believe it is our duty to lead change – to connect parents, experts, and institutions across the region in building healthier generations”, said Marina Bulut, CEO Baby Food Factory.
Guided by the values of responsibility, trust, and sustainability, “Healthy Nutrition from the First Steps” embodies our mission to combine product innovation, education, and social responsibility – all for a stronger, healthier society.
Together, we can make a difference.
