Cookie policy
This website (hereinafter: the “Website”) uses cookies. The owner of the Website and the personal data controller is Baby Food Factory LTD, Maršala Tita no. 206, Company ID no. 21212270 (hereinafter: the “BFF”). To protect your personal data, the BFF informs you through this Cookie Policy about the characteristics, types, and purposes of cookies, as well as the ways in which you can limit their use while browsing the Website.
1. WHAT ARE COOKIES AND WHY DO WE USE THEM?
Cookies are small text files that your browser stores on your device’s hard drive (mobile phone, tablet, or computer) when you visit a website. Cookies help the website function properly and efficiently, allow the website to recognize your device on subsequent visits, and provide you with personalized experience and more relevant content. They also provide certain information to the site owner, such as visitor analytics. It is important to note that cookies do not allow access to data and files on your device.
2. TYPES OF COOKIES
- By purpose:
Technical or necessary cookies are essential for the proper functioning of the website and cannot be turned off. We do not need your consent to use these cookies.
Functional cookies, which can be disabled, improve the website’s performance by remembering your preferences, such as language or region, or the platform you use to access the website, to tailor the website’s functionalities to your needs and provide a better user experience.
Statistical cookies, which can be disabled, help us understand visitor behavior and interaction with the website by collecting data on how visitors use the website, such as number of visits, time spent on the site, most visited pages, or any errors encountered. These cookies collect data in an aggregated and anonymized form and cannot be used to identify visitors or be linked to your personal data. This information helps us learn which pages are the most and least popular, how users navigate the Website, and count visits, which supports performance improvement.
Marketing cookies, which can be disabled, are used to track visitor behavior for the purposes of targeted advertising and displaying tailored ads.
- By storage duration:
Session cookies are automatically deleted when you close your browser. They store temporary data such as your last opened pages.
Persistent cookies remain on your device after you close the browser. They are used to remember your user preferences when you return to the website, such as your chosen language or region, or your cookie settings, so you don’t need to re-enter them each time.
- By source:
First-party cookies are set directly by the website and are often necessary for basic site functionality. They can be either persistent or session cookies.
Third-party cookies are placed by a third party, i.e., they do not originate from the website you are visiting. They are most commonly used for advertising, tracking, and analyzing user behavior online. These cookies enable advertisers to track user interests and display targeted ads.
3. COOKIES AND TRACKING TOOLS USED ON THIS WEBSITE
This Website uses necessary and functional cookies, as well as session and persistent cookies, to provide you with better user experience. It may also use external services and tracking tools that can set third-party statistical cookies. For more information about the services used on the Website, please refer to our Privacy Policy (link).
4. LEGAL BASIS FOR USING COOKIES
The legal basis for using cookies is your consent, except for technical cookies, which are essential for the Website to function and do not require consent. When you first visit the Website, we will notify you about the cookies we use via a pop-up window (“cookie banner”). You have the right to choose whether to accept certain types of cookies, except for technical cookies. Once you click “Save settings”, you consent to our use of the selected categories of cookies, as described in this Cookie Policy.
If you choose to reject cookies that require your prior consent, we will not use those cookies. If you later withdraw your consent and disable one or more categories of cookies, we will no longer use the disabled cookies for data collection and will delete first-party cookies. We cannot disable third-party cookies. If you wish to delete third-party cookies, you can do so in your browser settings.
You can change your cookie settings and preferences at any time by clicking on the icon located in the bottom-left corner of the page .
You can also delete cookies from your device at any time or change your browser settings related to cookies. Instructions for managing and deleting cookies are usually found in your browser’s “Help” function.
You may continue to use the Website even if you decline cookies or do not make a choice. However, please note that if you choose not to accept cookies, you may not be able to use the Website’s full functionality. If you refuse functional and statistical cookies, we will not be able to collect data on how you use the Website, which may impact our ability to improve your user experience.
5. PERSONAL DATA PROTECTION RIGHTS
Some first-party cookies used by the Website, as described above, may enable the collection of personal data, for which the BFF acts as the data controller.
This Cookie Policy is supplemented by our Privacy Policy, which provides more details on how the BFF collects, stores, and protects personal data collected online, your data protection rights, and how to exercise them. We recommend reading the Privacy Policy, and if you have any questions or concerns about the protection of your personal data, you can contact us by email at: dpo@bff.rs.
The data protection information in the Privacy Policy applies only to this Website. For data protection measures by external services, please refer to their official websites.
6. CHANGES TO THE COOKIE POLICY
This Cookie Policy is subject to change and may be updated from time to time. You will be notified of any changes via the Website upon your next visit, where you will be asked to electronically confirm that you are aware of and agree to the updated policy. This Cookie Policy was last updated on 25 August 2025.